Lavender

View our new website, a project I entirely owned, strategized, wrote, etc.

View some of my written content here.

Video: B2B Marketing Emails (How to make them not suck)

Video: The Buzzword Trap

Video: Trade Show Marketing: Guessing what a company does from their booth copy

Video: A Lavender party I spearheaded after SaaStr Annual 2023

Video: A Lavender party I helped plan with after SaaStr Europa 2023




In my role as digital content manager, I led UX content and strategy for clients such as Loyola University New Orleans, Simpson College, Rutgers University, Eberly College of Science – Penn State, and the Graduate School of Public and International Affairs at the University of Pittsburgh.

Web project: Smithsonian National Air and Space Museum microsite

UX and strategy: Concordia University Chicago

Expert source: Chatbot, anyone? (page two) 

Blog: Chatbot 101 for higher ed

Blog: Mobile first is not mobile only. 

Case study: Oregon State University, Finding what's out there.

Blog: Three ways to improve your website. Now. 

Blog: Choosing the right CMS

Case study: Old Trail School, Where anything is possible

Blog: Six tips for attracting your best fit students

Case study: Queens University of Charlotte, Brand Evolution

Blog: 5 things brands should know about Instagram stories

Case study: Southeast Missouri State University, The will to do

Case study: Western State Colorado University, Admissions campaign

Case study: Continental Office, Brand evolution

Case study: Missouri University of Science and Technology, Brand evolution 

Extended case study: Smith College, Finding a voice. Making the ask. 



Fit Columbus

August Editor Column - "As humans, I think we subconsciously seek inspiration and examples for the way we’d like to live our lives."

May Editor Column - "The important part is being open to something new, preparing yourself for the experience and going to a place you’ve never been before, whether that’s physical or mental."

February Editor Column - "I’ve found inner strength comes through overcoming: trusting your gut, choosing your own path, following your passion(s)."

November Editor Column - "And at the end of the day, it’s all up to you to take the risk."

May 2014 Editor Column – A wise man once said, “Live a gentle life.”

Drift to Euphoria - "The heart of the therapy relies on creating an intricate balance between taking care of our bodies and minds, which is essential to having a healthy and happy life."

Weightless Relaxation - "I couldn’t talk. My body felt lethargic. My movements were slow."

Fitness Remodeled - "Before the massive weight loss, the Internet fame and launching a successful fitness business, Erica Lugo had a simple goal..."

Style & Grace - How a fashion designer and mother maintains pose through fitness

Passion & Play - An entrepreneur pushes the limits while achieving balance

Bold & Natural - A stylish up-and-comer on sustaining a healthy lifestyle

Fitness on Safari - "He strolled into the building as if it were any other day, wielding a water bottle and spare pair of khakis."

What's in your bag? Pelotonia Edition

What's in your bag? With Shelley Meyer

Fashion with a purpose - "For Julie Wilkes, fitness is personal."

Nature's Gold - Local bodycare line boasts natural ingredients to improve health and beauty

More is More - Fall fitness fashion

Homage campaign - Be better, be your best

The Whole Package - Personalized fitness style delivered to your doorstep

*Due to former employer’s website updates, the above content was not saved. Check back for updated links soon.


(614) Magazine

Tailor-made - Couture bridal studio gives brides custom, personalized experience

Pure Barre - Shaky, sweaty struggles: A first-timer's pure barre experience