Lavender
View our new website, a project I entirely owned, strategized, wrote, etc.
View some of my written content here.
Video: B2B Marketing Emails (How to make them not suck)
Video: The Buzzword Trap
Video: Trade Show Marketing: Guessing what a company does from their booth copy
Video: A Lavender party I spearheaded after SaaStr Annual 2023
Video: A Lavender party I helped plan with after SaaStr Europa 2023
Chili Piper
Content series: Chief Customer Officer Secrets (video and written content)
SEO Blog post: What is CSM Software and 5 Reasons Why You Need It
Blog post: Ready for 2021? 8 Customer Success Leaders Tell Us What to Expect
Infographic: Chili Piper: 2020 By the Numbers
Blog post: 10 Tenets of Highly-Effective Meetings
Freelance
Big Cartel: The Ceiling Is Not Enough
Big Cartel: 2021 Vision: Ultimate Guide to Goal Setting
Big Cartel: Newsletters 101: Using Email to Grow Your Brand
Zendesk (Ghostwritten): 5 types of web self service (and how to set them up)
Emma
Video: Customer case study – The New School
Video: Eventbrite + Emma Integration
Video: Customer case study – Title Boxing Club
Video: Customer case study – Honeybaked Ham Company
Video: Customer case study – Kansas State University Foundation
Webinar: Emotion behind email: How to manage challenging messages in a challenging time
Webinar: Deliverability best practices: How to manage high-volume sends responsibly
Blog: Emotion behind email: How to manage challenging messages in a challenging time
Blog: Recap: Make the most of your event marketing with Emma + Eventbrite
Blog: Sell out your next event—and sell it out fast—with our new Eventbrite integration
Blog: Emma HQ: How EverTrue enhances the Advancement experience
Blog: Email Marketing 101: Everything you need to get started right away
Case study: Title Boxing Club
In my role as digital content manager, I led UX content and strategy for clients such as Loyola University New Orleans, Simpson College, Rutgers University, Eberly College of Science – Penn State, and the Graduate School of Public and International Affairs at the University of Pittsburgh.
Web project: Smithsonian National Air and Space Museum microsite
UX and strategy: Concordia University Chicago
Expert source: Chatbot, anyone? (page two)
Blog: Chatbot 101 for higher ed
Blog: Mobile first is not mobile only.
Case study: Oregon State University, Finding what's out there.
Blog: Three ways to improve your website. Now.
Blog: Choosing the right CMS
Case study: Old Trail School, Where anything is possible
Blog: Six tips for attracting your best fit students
Case study: Queens University of Charlotte, Brand Evolution
Blog: 5 things brands should know about Instagram stories
Case study: Southeast Missouri State University, The will to do
Case study: Western State Colorado University, Admissions campaign
Case study: Continental Office, Brand evolution
Case study: Missouri University of Science and Technology, Brand evolution
Extended case study: Smith College, Finding a voice. Making the ask.
Columbus Weddings October: Color Me Happy: Tips for Selecting Bridesmaid Dress Colors
Columbus Weddings August: Flower power for wedding-day hair
Columbus Weddings June: Dressing your leading ladies
Columbus Weddings October: Preserving your gown to stand the test of time
Columbus Weddings December: Make the most of your wedding budget
Fit Columbus
August Editor Column - "As humans, I think we subconsciously seek inspiration and examples for the way we’d like to live our lives."
May Editor Column - "The important part is being open to something new, preparing yourself for the experience and going to a place you’ve never been before, whether that’s physical or mental."
February Editor Column - "I’ve found inner strength comes through overcoming: trusting your gut, choosing your own path, following your passion(s)."
November Editor Column - "And at the end of the day, it’s all up to you to take the risk."
May 2014 Editor Column – A wise man once said, “Live a gentle life.”
Drift to Euphoria - "The heart of the therapy relies on creating an intricate balance between taking care of our bodies and minds, which is essential to having a healthy and happy life."
Weightless Relaxation - "I couldn’t talk. My body felt lethargic. My movements were slow."
Fitness Remodeled - "Before the massive weight loss, the Internet fame and launching a successful fitness business, Erica Lugo had a simple goal..."
Style & Grace - How a fashion designer and mother maintains pose through fitness
Passion & Play - An entrepreneur pushes the limits while achieving balance
Bold & Natural - A stylish up-and-comer on sustaining a healthy lifestyle
Fitness on Safari - "He strolled into the building as if it were any other day, wielding a water bottle and spare pair of khakis."
What's in your bag? Pelotonia Edition
What's in your bag? With Shelley Meyer
Fashion with a purpose - "For Julie Wilkes, fitness is personal."
Nature's Gold - Local bodycare line boasts natural ingredients to improve health and beauty
More is More - Fall fitness fashion
Homage campaign - Be better, be your best
The Whole Package - Personalized fitness style delivered to your doorstep
*Due to former employer’s website updates, the above content was not saved. Check back for updated links soon.
(614) Magazine
Tailor-made - Couture bridal studio gives brides custom, personalized experience
Pure Barre - Shaky, sweaty struggles: A first-timer's pure barre experience